Salvador Lopez

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TALK: “Emotional Design”
Human being is a combination of reason and emotions. Design can be considered from a dynamic point of view, when it takes to design a human experience and we realize that emotions are going to be there, moving dynamically somehow. There are some key points to have in mind when designing the emotions we want people to experiment. Intention, rhythm or intensity arise as the main ones, but there is more to be explained about how we can design emotions. There are many people who are experts in emotional design, even though they never realized it…

Business & Administration Bachelor – UPF (Barcelona), Post Graduated DGM (ESADE), Post Graduated CIM (AEDEMO).

ACADEMICIAN AND BUSINESS MAN: After some years in the international telecommunications sector, and after that in the pharmaceutical industry, currently marketing professor at ESADE Business School, founder associate of InCrescendo Consulting (strategic marketing), Marketing & Commercial Strategy Director at Vitae Natural Nutrition ( and marketing advisor for other companies.

MUSICIAN: Multi-instrument musician (guitar, drums, piano, bass guitar, voice and currently studying trumpet), frontman of the alternative rock band “TELEMACO DORMIA” and the musical project “De cero al escenario” (, after playing in other bands since 1998.


RADIO BROADCASTER: Founder and director of the radio shows Segona Educació ( and Borratxos de Música (http:// at COMRàdio, interviewing musicians, academicians and businessman.

SPEAKER AND MASTER OF CERIMONIES: Since 2009 speaker on innovation, change adaptation, reinvention, teamwork, fans conversion and a number of other hot topics using music as the teaching vehicle. Frequently requested as speaker and master of ceremonies for congresses, conferences, awards… (

WRITER: In September this year publishes the book “ROCKvolución Empresarial: lecciones de la música para directivos y emprendedores” about what organzations can learn from the music stars (Ed URANO, Empresa Activa).

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Posted by TedxBilbao on Thursday, June 23rd, 2011. Filed under speakers. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

1 Comment for “Salvador Lopez”

  1. [...] pretenden estar situadas en la máxima vanguardia: Catedral de Vitoria, Fundación Vicente Ferrer, Salvador López, y nuestro HIRIKO de la mano de una brillante ponencia de Gorka Espiau. Podéis revisar el hastag [...]

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