Diego Soroa

| |

TALK: Mapping a Creative Organization, Rewiring your companie’s connectome.

Our brain is wired for creativity, but do you know what happens in your brain when you have an idea?  Neurosciences are now trying to answer those questions by mapping our neural connections. It is called the connectome and its paths dictates your behaviour.

Can you imagine those insights applied to your company? Can we picture our companies connectome and rewire it for innovation? Here is an early attemtp:  Case study, “The Co-Design Mapping Project” , TV3, Televisió de Catalunya, Barcelona 2010.

Diego Soroa (Bilbao, 1975) is a multidisciplinary creative, architect, researcher and concept designer.
He obtained Best Entrepreneur Award from the Bilbao Town Hall and since he leads Cuantics Creatives Lab for applied creativity. ( www.cuantics.com).

He works as a creative consultant for diverse institutions promoting creativity and providing new concepts, tools and perspectives for social, organizational and technological innovation.

As an architect he is mainly focused on re-occupation of public spaces.  He works on relational architecture, environmental intelligence and emotional technologies for urban spaces, that is; Social Hardware.

He is also a creative coach and a lecturer on creativity, design thinking and futurization.


Posted by TedxBilbao on Thursday, June 23rd, 2011. Filed under speakers. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply