Brigitte Sauvage

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TALK: “Design dreaming, the genuine sense of design”

Each step in the evolution of the design discipline has had its own number of misunderstandings and unavoidable collateral damages. Now, in the era of Design Thinking, on the shift to Design Doing, is there some missing link we should worry about? Have we been overlooking some crucial aspect? Are we missing the point about the genuine sense of Design?


Product designer and interior architect, in 1990 Brigitte Sauvage joined the architects and designers Carlos Alonso Pascual and Carlos San José, to form the founding partner trio of the Bilbao design studio ADN DESIGN. China project leader since 2002, she has collaborated in over 350 design projects for companies such as ABB Niessen, Bosch&Siemens, Solac and Uralita Group.

Since 2009 she has been actively involved in the initiative to promote the city of Bilbao as a candidate for World Design Capital 2014. Bilbao is at present one of the three shortlisted cities in this international challenge.

In 2010 Brigitte took part in the creation of Bilbao Design Academy, a non-profit association aimed at promoting design as a catalyst for innovation and a source of value creation for companies and society in general.

Occasional and vocational speaker, she is passionate about leading design to its natural strategic role by creating visions capable of making people’s experiences meaningful and of building strong emotional ties with brands.

Posted by TedxBilbao on Thursday, June 23rd, 2011. Filed under speakers. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

1 Comment for “Brigitte Sauvage”

  1. [...] Kinect de Microsoft, Gorka Espiau del proyecto de coche eléctrico Hiriko y la diseñadora Brigitte Sauvagede ADN Design. También habrá alguien del mundo de la gastronomía, aunque todavía no se han [...]

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