Alberto Prado

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TALK:Is there a universal design in technology?


The quest for a superior global design, one that brings instant meaning to technology and eases barriers of adoption regardless of cultural background, has been at the centre of strategic shifts, large (and in many cases wasted) investments and ultimately a decisive factor in splitting fortunes between winners and losers in the technology battlefield. Starting off with the handset industry and finishing with a view and outlook on the more generic space of consumer products, this presentation takes us in the journey from the dominance of hardware design, via the revolution of software, all the way to the emergence of experience-centric proposition design as the darwinistic thread in the pursuit of the holy grail.

Alberto was born in Getxo (1971) and left his hometown to study Engineering and Economics in Germany, after which he decided the world was too interesting to remain in one place.

He is currently Vice President of High Impact Innovation at Philips. In this capacity, he is responsible for driving breakthrough innovation across consumer products by identifying external opportunities for collaboration via an open innovation framework. Additionally, he leads the development of a technology platform aimed at enabling an ecosystem of smart connected products. Previously, Alberto lead Nokia’s R&D strategy, global product management activities at Symbian Software and business development for NEC Europe, primarily based in London.

Having been exposed to the evolution of technology and consumer trends throughout his career, Alberto developed early on a passion for the role of technology in society. During his working experience across US, Europe and Asia, he acquired a strong sensitivity for cultural differences and how those relate to technology affinity and subsequent adoption barriers.

He is a guest lecturer at the ESCP-Europe in Berlin on technology strategy and has been an occasional speaker at industry events such as the World Handset Forum and in the media (CNN, Financial Times, International Herald Tribune).

Posted by TedxBilbao on Thursday, June 23rd, 2011. Filed under speakers. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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